Drug Rehab SEO vs Digital Darwinism

Drug rehab SEO digital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism.

They stayed with past marketing and business strategies of a buy rehab leads mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Drug Rehab SEO Marketing Google AdWords, and Legit Script

Each drug rehab SEO component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-through s, while the first three organic slots account for 70% of page one click-through’s.

What is Digital Darwinism?

They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month.

Drug Rehab Marketing Agency Critical Mistakes

If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of drug rehab SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO?

The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in website development, and a national presenter at addiction conferences about the importance of speed. This is what he had to say;

After proper website development and SEO, speed becomes a big factor when ranking on mobile.

Executives Must Get Educated on Proven Marketing Strategies

This is one of the 8 common drug rehab marketing mistakes. During our conversation with Mr. Frye, we decided to invite him as one of our 5 Executive Thought Leader panelists at our 8/6/19 addiction conference.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control.

These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table. Marketing dollars are being thrown and wasted on top of a poorly developed website with poor drug rehab SEO.

In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t getting paid in 14-days with some of your receivables, do not know how much is out in receivables, or have large amounts owed you may not be in business much longer.

Understanding Drug Rehab SEO Web Marketing and Advertising

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics.

What happens many times is that their referral sources dry up and they are let go because they have little value to the organization with substance abuse drug rehab marketing. They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about one year.

Drug Rehab Website Development is the First and Most Important Step

The very first step in a solid marketing plan and drug rehab SEO is website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles.

A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

Drug Rehabs San Diego SEO Case Study

There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have a proper silo, schema, sitemap, HTTPS, mobile optimization or proper local SEO to name a few Google will not rank you, or rank you poorly. We have seen this with many drug rehabs in Florida and in West Palm Beach.

What to Look for in Drug Rehab SEO

There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not on the first page of Google in the 3-pack or in the first three slots on page one organically for key long-tail keywords you are not doing your job very well.

Drug Rehab SEO Marketing Checklist for CEO’s and Marketing Directors

  • Is our website structurally correct?
  • Is the hierarchy of our website good for Google?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Do we have schema incorporated into our website?
  • Are our Google maps properly coded and placed on our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • Do we have a blog?
  • Does drug rehab SEO blog has for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Is our blog attracting and engaging for our target audience?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do the main pages of our website have drug rehab SEO for these keywords?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • What marketing agency is performing our drug rehab SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  • What keywords are we ranking for in the Google 3-pack?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • How many calls are being produced by our marketing company?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are we using Yoast to check the bare minimum for our SEO?
  • Are our pictures on the website optimized?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we have a staff page?
  • Are we getting regular Google Reviews? If not, why?
  • Are we using email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  • How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  • Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
  • Are you utilizing addiction treatment email marketing?
  • Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  • Are you utilizing the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab marketing strategies to connect on LinkedIn?
  • Do we understand how to maximize Facebook (2 billion members)
  • Are you driving 500–1000 targeted visitors (per article) to your blog posts?
  • Do we understand and utilize your Google Analytics?
  • How are we using call tracking metrics?
  • Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
  • Are we attending addiction conferences that educate on best marketing practices?

Addiction Conferences in 2022 on Drug rehab SEO

Behavioral Health Network Resources is hosting their 17th Addiction conference 2022. This event features drug rehab marketing and SEO training using LinkedIn. Part of this event will explain Google’s March 2020 update. this updates states that Google is now giving SEO juice to no follow links.

The event is partly sponsored by Harmony Grove Recovery IOP drug rehabs San Diego. CEO’s, They want addiction treatment centers Marketing Directors and Outreach professionals to gain valuable knowledge on how to educate the public. Many centers are only relying on paid marketing and boots on the ground. This is no longer effective in 2021. This behavioral health conference will provide much need tools to survive the competition. This vital education will save some centers from wasting marketing dollars, and prevent them from closing.

You can get answers to drug rehab marketing and SEO critical questions at Behavioral Health Network Resources addiction conferences EMP (ethical marketing Practices) Series events. These executive conferences cover proper website development, SEO, branding, social media marketing, and substance abuse billing.

Outreach Needs More Drug Rehab SEO Marketing Education

In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab marketing SEO and marketing plan should utilize many different areas including hiring a specialized consultant. Not getting up to speed with Digital Darwinism could be a deadly mistake. Once you have set-up the proper foundation you need to drive your target market to your website. Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place.

Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug Rehab SEO Vs. Digital Darwinism Recap

While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only supply drug rehab SEO and marketing solutions, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561–235–6195 and ask about our 90-day program that also provides you SEO training.

CEO of Behavioral Health Network Resources a drug rehab SEO marketing agency. A bachelor's degree in marketing from the University of Buffalo.