Drug Rehab SEO Way to Lowest CPA by Charles Davis

Charles Davis Drug Rehab Marketing and SEO

9 min readJan 20, 2024

Drug Rehab SEO as Part of Drug Rehab Marketing

Drug rehab SEO is a term coined by Charles Davis a drug rehab marketing professional and CEO of Behavioral Health Network Resources, a drug rehab marketing agency. They are primarily a marketing agency that strictly performs search engine optimization with treatment centers for drug addiction. They used this lead generation term to help describe how far behind the drug and alcohol addiction treatment industry is with web marketing.

It’s estimated that the industry generates about 35 billion per year. It’s no surprise to find out the industry has solely relied on Google Ad Words a pay per click for their lead generation strategies. With so much money flowing it was was just to pay Google to be on page one. However, that is no longer the case, especially for small to medium size substance abuse rehabilitation facilities.

Why is drug rehab SEO needed by Florida Addiction Treatment Centers?

Why Drug rehab SEO starts in Florida. Florida rehab centers were the starting point for drug rehab marketing laws and regulations. The Sunshine state has always had a notorious reputation for shadiness and not only in the behavioral health field. It is the land of gold and opportunity, but bring you own gold. In 2017 Google was taking a lot of heat due to patient brokers gaming them and shut down the PPC or pay per click. This quickly sent shockwaves throughout the industry.

Some of the smaller drug rehabs were force to close their doors. While this some what helped the industry, it mainly hurt ethical operators the most. The patient brokering and tricking of Google still remain to this day. It’s quite clear with Google Maps rankings. There are a tremendous amount of fake listings by lead generation companies.

Before Google opened up paid advertising in the industry, it partnered with Legit Script. This company was suppose to prevent fraudulent advertising practice’s on the web and in Google Maps. They forced drug rehabs in Florida and across the US to purchase a Legit Script certification at about $2,000 and a yearly update cost of $1,200 after.

Drug Rehab SEO Battles Digital Darwinism

Drug rehab SEO is difficult for rehab owners because of digital Darwinism. Digital Darwinism occurred because Google and the web moved at lightening speed while the addiction treatment industry were still in bedrock with the Flintstones. There was a ton of catching up that needs to be done to get off the hamster wheels of PPC or pay per click.

Charles Davis, CEO of Behavioral Health Network Resources coins drug rehab SEO term. All of the disruption caused a clear need for drug rehab SEO. Treatment centers for drug addiction needed a cost effective lead generation strategy. The big addiction treatment rehabilitation centers were simply out buying their competition with web marketing. Some of the drug rehabs in Florida were spending more than $500,000 per month.

Charles Davis Drug Rehab SEO Marketing Professional Opens Behavioral Health Network Resources

This opened the eyes of Behavioral Health Network Resources CEO, Charles Davis and drug rehab SEO professional. To educate the CEO and Executives he used the term drug rehab SEO vs drug rehab marketing. This outlined the many areas that the substance abuse rehabilitation facilities fell behind at with web marketing practices. Almost the entire industry was hypnotized to think they needed Google Ad Words, Facebook and addiction treatment listing directories. They knew little about the over 200 ways to get ranked organically on Google.

They knew even less that paid ads only get 2–5% of page one clicks, while the organic rankings get 60–70% of page one clicks. Many do not even know how to get their rehabs ranked in Google Maps.

What is the Definition of Drug Rehab SEO — What is drug rehab SEO and how do I get it for my treatment centers for drug addiction?

Understanding the Drug Rehab SEO Options

Drug rehab SEO is a combination of things that Google uses to rank addiction treatment centers one page one of their listings. There are many ways to improve rankings especially when the industry is at the bottom of the barrel. Some of the things that are involved with drug rehab SEO include;

website development and structure
no orphaned page
paying attention to NAP or name, address, and phone
on-page SEO
off-page drug rehab SEO
back-link building on high authority websites
building out the Google My Business profile and adding special key word areas

These are just a few ways to increase your organic rankings on Google. If you are still some of the many wasting $5,000 a month or more on paid advertising, give our agency a call. Check out these drug rehab SEO that can get you on page one of Google for key words and terms in 90-days!

Top 7 Items in Drug Rehab SEO

What is drug rehab SEO. To answer this we must understand that it is a key component of drug rehab SEO. Done by a consultant or specialist it provides the lowest cost per acquisition in addiction treatment centers advertising. Search engine optimization is crucial for treatment centers looking to improve their online visibility and reach a wider audience. By optimizing their website and online content, rehab centers can increase their chances of appearing in search engine results and attracting potential clients seeking drug rehabilitation services.

Drug rehab SEO requires these seven items:

Keyword research: Identify relevant keywords and phrases that potential clients might use when searching for drug rehab services. Focus on both general keywords (e.g., drug rehab center) and long-tail keywords (e.g., affordable drug rehab center in [location]).

2. On-page optimization: Optimize your website’s pages by including target keywords in the page titles, meta descriptions, headings, and content. Ensure that your content is informative, engaging, and relevant to the needs of your target audience.

3. Local drug rehab SEO: If your rehab center serves a specific location, optimize your website for local search. Include your location in relevant page elements, such as the page title, headings, and content. Create a Google My Business listing and encourage clients to leave positive reviews.

4. Mobile optimization: With the majority of internet users browsing on mobile devices, it’s crucial to have a mobile-friendly website. Ensure your site is responsive and loads quickly on mobile devices to provide a seamless user experience.

5. Content marketing: Develop a content strategy that focuses on providing valuable information about drug rehabilitation. Publish blog posts, articles, and resources that address common questions and concerns related to addiction treatment. Optimize this content with relevant keywords to attract organic traffic.

6. Link building: Earn quality backlinks from reputable websites to increase your site’s authority. Reach out to relevant industry directories, local organizations, and influencers to secure backlinks. Guest blogging and participating in online communities can also help boost your site’s visibility.

7. Social media presence: Maintain an active presence on social media platforms relevant to your target audience. Share educational content, success stories, and updates about your rehab center. Engage with your followers and participate in discussions to build a strong online community.

Remember, drug rehab SEO requires a long-term strategy and consistent effort. Continuously monitor your website’s performance, track keyword rankings, and adapt your approach as needed to stay competitive in the online landscape.

Drug rehab marketing using drug rehab SEO to generate Google juice

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Drug rehab marketing and drug rehab SEO ideas for substance abuse rehabilitation centers advertising and marketing. These are advertising and marketing strategies tat you can use to increase pone calls and lower CPA.

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TESTIMONIALS

I have attended several of Charles’ BHN events. They were all fantastic! Each meeting was engaging and informative. Attendees always leave them better prepared and connected to others in the recovery community. Because his network of experts, community leaders, and treatment professionals is so large, he is able to consistently meet the current needs of the recovery world staying a step ahead to bring us the best and newest information in addiction management.

- Rebecca S

I’ve been both an invited panelist and an attendee at one of Charles’ addiction conferences and recommend his services without hesitation. He puts on an extremely valuable event with much needed education and information for this industry. If you’re an owner or operator of an addiction treatment facility you can’t miss the drug rehab marketing ethics panel! Keep up the good work, Charles!

- Jeffrey L

I have thoroughly enjoyed every conference sponsored by BHNR. Charles Davis truly understands the issues and interests of our field . As such, he presents expert panels that speak to topics of interest to all of us involved in the Behavioral Heath industry. I highly recommend attending his sessions and support all the great work he is doing that instigates the much needed cohesiveness in our community

- Denise C

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